Measured Incrementality Testing*
* Incrementality testing and lift measurement platform
WHAT IT IS
Measured is an incrementality testing platform that helps brands measure the true causal impact of their marketing efforts through controlled experiments. It specializes in geo-testing, audience holdouts, and synthetic control methods to determine which marketing activities actually drive incremental revenue.
WHY IT MATTERS
Every platform claims credit for conversions, leading to over-attribution and wasted spend. Measured cuts through the noise by running controlled experiments that isolate the true impact of each marketing channel, giving you the confidence to make multi-million dollar budget decisions based on proven incrementality.
HOW WE DEPLOY IT
We deploy Measured as your incrementality validation engine: geo-testing design for channel impact measurement, audience holdout experiments for campaign validation, synthetic control group analysis, incrementality-based budget optimization, and integration with your existing measurement stack for comprehensive insights.
TACTICAL APPLICATIONS
Geo-testing for channel and campaign incrementality measurement
Audience holdout tests for true marketing impact validation
Brand marketing lift measurement for upper-funnel activities
Incrementality-based budget allocation and optimization
Cross-channel interaction and synergy analysis
Marketing saturation point identification
ROI validation for executive reporting and planning
OPERATIONAL ADVANTAGES
Measures true incremental impact through controlled experiments
Eliminates over-attribution from platform-reported metrics
Provides statistical confidence in marketing effectiveness
Enables incrementality-based budget optimization
Identifies marketing saturation points and diminishing returns
Validates brand marketing impact that attribution misses
Delivers executive-level confidence in marketing ROI
INTEGRATION CAPABILITIES
Measured integrates seamlessly with your existing tech stack for maximum operational efficiency.
Google Analytics
Google Ads
Facebook Ads
Amazon Ads
Snapchat Ads
TikTok Ads
Shopify
Salesforce
Data warehouses
BI platforms
Custom APIs
Attribution platforms
FIELD REPORT
"Platforms were claiming 8x ROAS while our business wasn't growing. Measured incrementality testing revealed that our actual incremental ROAS was 2.1x, with significant overlap between channels. We restructured our entire media strategy based on true incrementality and increased profitable growth by 60%."
Alex Thompson
VP Growth, E-commerce Brand
RESULT: 60% increase in profitable growth, $1.2M in budget reallocation
READY TO DEPLOY MEASURED?
We'll audit your current setup, design a custom implementation strategy, and run controlled experiments to prove ROI before full deployment. No guesswork. Just measurable results.