Haus Incrementality Testing*
* Advanced incrementality testing and media mix modeling platform
WHAT IT IS
Haus is an incrementality testing and media mix modeling platform that helps brands measure the true causal impact of their marketing efforts. It uses advanced statistical methods including geo-testing, holdout tests, and synthetic control groups to determine which marketing activities actually drive incremental business results.
WHY IT MATTERS
Attribution models show correlation, not causation. Just because a customer clicked a Facebook ad before purchasing doesn't mean Facebook caused the purchase. Haus solves this by measuring true incrementality—what would have happened without the marketing activity—giving you the confidence to make billion-dollar budget decisions.
HOW WE DEPLOY IT
We deploy Haus as your incrementality measurement engine: geo-testing setup for channel incrementality, holdout test design for campaign impact measurement, media mix modeling for budget optimization, synthetic control group analysis, and integration with your existing attribution stack for comprehensive measurement.
TACTICAL APPLICATIONS
Channel incrementality testing to measure true impact of paid media
Campaign holdout tests to validate marketing effectiveness
Media mix modeling for optimal budget allocation across channels
Geo-testing for regional marketing impact measurement
Brand marketing incrementality measurement for upper-funnel activities
Promotional lift testing for pricing and discount strategies
Cross-channel interaction analysis for synergy optimization
OPERATIONAL ADVANTAGES
Measures true causal impact, not just correlation
Provides statistical confidence in marketing effectiveness
Enables data-driven budget allocation decisions
Identifies diminishing returns and saturation points
Measures brand marketing impact that attribution misses
Validates incrementality across all marketing channels
Provides executive-level confidence in marketing ROI
INTEGRATION CAPABILITIES
Haus integrates seamlessly with your existing tech stack for maximum operational efficiency.
Google Analytics
Facebook Ads
Google Ads
Amazon Ads
Shopify
Salesforce
HubSpot
Triple Whale
Northbeam
Data warehouses
Custom APIs
BI tools
FIELD REPORT
"We were spending $2M annually on brand marketing with no way to prove its impact. Haus incrementality testing revealed that our brand campaigns were driving 40% more revenue than attribution showed, but our Facebook prospecting was only 60% incremental. We reallocated budget and increased overall efficiency by 35%."
Sarah Chen
CMO, D2C Beauty Brand
RESULT: 35% improvement in marketing efficiency, $700K in budget reallocation
READY TO DEPLOY HAUS?
We'll audit your current setup, design a custom implementation strategy, and run controlled experiments to prove ROI before full deployment. No guesswork. Just measurable results.