Zero Fluff Youtube Channel: Fixing a Critical Flaw in Google Ads Enhanced Conversions*

This is part of our short series of online events that happen every day in our work. Here's a real problem we encountered with Google Ads Enhanced Conversions and how we solved it for a major health and fitness client.

The Problem: Enhanced Conversions Picking Up Wrong Email

We had an issue picking up user-provided data for Enhanced Conversions for quite some time. We decided to try the automatic route for Google Tag Manager to pick up the data by itself.

But at the page where the data was supposed to be picked up, we noticed that instead of picking up the user data, it actually picked up the only visible email address that was available on the conversion page—which was the client support email.

With that, the Enhanced Conversions wouldn't work as intended. Enhanced Conversions need to pick up the email from the page that the conversion is happening on—from the user that converted. That would be best, and that makes sense.

The Client: A Large Health and Fitness Web App

This was quite a big client—a web app that focuses on health and fitness. With a high volume of conversions on a daily basis, getting Enhanced Conversions working properly was critical for their campaign optimization.

The Solution: Custom Storage and Retrieval System

I started to look for a solution that would help us get the proper email to the conversion page. After some research, I landed on a solution to create a tag that would serve as temporary storage for an email and another tag or variable that would pick up the proper provided email from the storage that was located in the tag.

With that setup, we managed to get the proper email to the Enhanced Conversions, which started to work well, and all the intended conversions started to pick up the proper enhanced data.

The Results: Enhanced Conversions Finally Working

Enhanced Conversions didn't work properly before because the email that was sent was incorrect. When we checked Google Ads, Enhanced Conversions never worked before because either it didn't pick up any emails with various tries that we had, or with the automatic setup, we saw that it only picked up the support email, which was bad.

After implementing our solution, we can see that the Enhanced Conversions are working properly and Google Ads started to benefit from them. This allowed for better campaign optimization and more accurate conversion tracking.

Watch the Full Conversation

Here's the original conversation where we discussed the problem and solution. (Recommended viewing speed: 1.5x)

Watch time: 3 min 15 sec