What is the TikTok Shop affiliate programme?

You list products in TikTok Shop, the commerce layer inside the TikTok app. You then decide how creators can sell them.

• Open collaboration. Your products become visible to all creators in TikTok's product marketplace, and creators choose what to promote. The commission is deducted from each sale and paid to the creator¹.
• Target collaboration. You invite specific creators to promote specific products. When both apply, the target collaboration rate always supersedes the open one².

The seller sets the commission rate for each product². We give no typical rates here.

Because it is a cost on every affiliate order. Contribution margin is revenue minus the variable costs that grow with every order. A commission is one more of those. If you judge TikTok Shop on sales alone, you can win revenue and lose money.

Affiliate orders also sit next to paid ones. How they are credited when you run ads is a question for TikTok GMV Max, TikTok's automated ads solution for TikTok Shop. Read it before comparing channels.

Our view: an affiliate order is judged after commission and after returns, like any other order. Affiliate coordination is part of our TikTok Shop service; live selling and day-to-day shop management are not part of the scope we describe.

Creators who promote you also need to disclose the relationship. See TikTok commercial content disclosure. The channel choice is in paid media strategy for ecommerce, and the economics in TikTok Shop GMV Max profitability.