How do we choose sources?
A fact needs a source we can name. Each number, threshold, date or claim about a platform, market or law sits next to a source marker. The full source list appears at the end of the page.
We only write what the source actually says. We don't stretch one company's result into a rule for the whole market. If we could not confirm a claim, we leave it out or say less.
How do we label source types?
Not all sources are equal, so we say which kind you are reading:
- Independent research.
- Industry or advisory reports.
- Vendor material, such as a tool maker's blog or benchmark.
- Platform documentation, for example from Google or Meta.
- Forecasts.
- Self-reported surveys.
Vendors often know their subject well. They also sell something. So vendor claims are named as vendor claims in the sentence itself ("a measurement vendor reports…"). We don't present their benchmarks as market facts.
What counts as an example?
Some ideas are easier with numbers. Those paragraphs start with Example (illustrative). The numbers are round, made up for the explanation, and never dressed up as client data.
Where we use our own definitions, such as how we calculate contribution margin, we call them "our view" or "our convention". They are not presented as industry standards.
What we never publish
- Invented clients, quotes, case studies, awards or reviews.
- Results we cannot show the method for.
- Other companies' case studies presented as our results.
Who writes and reviews?
Each knowledge page names an author and a reviewer, and shows when it was last updated. Before a page goes live, it is checked for tone, for sense, for facts against their sources and for search.
How do we update and correct pages?
Platforms change their rules. Sources get revised. When we learn that something we wrote is no longer true, we update the page and its date.
Spotted an error, or a better source? Tell us through the contact page. We would rather fix a page than defend it.
